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Monday, April 25, 2005

Latest News From Emaar Properties

Emaar Properties has come to symbolize the fierce ambition and drive of Dubai to succeed in all circumstances! A world-class company, Emaar Properties has come to be known for innovative, high quality real estate development. Emaar Properties is indeed contributing towards the growth of Dubai as a tourist destination!

Established in 1997, Emaar Properties has set its sight on creating new architectural benchmarks for global property developers! Emaar Properties currently have ten major real estate projects under various stages of development. These developments include Dubai Marina, Arabian Ranches, Emirates Hills, The Meadows, The Springs, The Lakes, The Greens and Emaar Towers in downtown Dubai. Additionally, the company also owns the Gold and Diamond Park! It has also begun construction of Burj Dubai - the tallest tower in the world and The Dubai Mall, which is the largest shopping center in the world.

In its portfolio of real estate projects, Emaar is building affordable apartments to exclusive estates.

Emirates Living, for instance, is a collection of neighboring Emaar properties that includes Emirates Hills, The Lakes, The Meadows, The Springs and The Greens. They have provided the community with beautiful homes to be proud of in the tranquil, scenic landscapes! Dubai Marina, world-class project built at the centre of Jumeirah, presents beautiful homes along with resort hotels, upper class shopping, beautiful beaches, and a scenic marina.

Burj Dubai, slated to be the world's tallest tower, will be a landmark not just in the region but in the world as well! Burj Dubai, the world's most prestigious address, will position Dubai among the leading cities of the world, driving tourists to the landmark architecture each year that will encompass residential, commercial, hotel, entertainment, and the world largest shopping mall. Petronas Towers in Malaysia is 452 metres tall while Chicago's Sears Tower is 442 meters tall. Currently, these are the world's tallest buildings. While other cities have announced plans to surpass these two buildings in their height, Burj Dubai's height will remain a closely-guarded secret for sometime but be assured it will beat all records - announcing the arrival of Dubai irreversibly on the world stage!

The Old Town with its unique architecture strives to relive the ambience of erstwhile Arabia. Old Town will stand out for its sheer beauty with five-star dining and outdoor cafes overlooking parks and waterways. The Dubai Mall will set new benchmarks in mega-mall retailing with nine million square foot Dubai Mall. Largest mall in the world, Dubai Mall will be apt company for Burj Dubai – the world's tallest tower. Dubai Mall will reportedly be larger than 50 international soccer pitches! Phew!

The Old Town will feature low-rise three storey apartment buildings and some mid-rise towers with penthouses. The Residences will comprises 6 exclusive towers over 20 acres of land embracing a dramatic man-made lake, Burj Dubai and Dubai Mall.

These are only some of the projects currently underway at Emaar! To push the growth of its core business, it has diversified into associated businesses that support its core business - Dubai Bank, Amlak Finance, Emrill Services, and Sahm Technologies.

Strategiy

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